battles / Subscriptions

Firmhouse vs Sticky.io

Firmhouse ($250/mo/mo, vibe code 5/10) vs Sticky.io ($499/mo/mo, vibe code 4/10). Firmhouse is the easier one to rebuild yourself — here is what you lose either way.

Subscriptions

$250/mo/mo

Vibe code5/10
Moat4/10
MVP
2 weeks
Full replacement
6-12 months due to payment gateway tokenization, SEPA direct debit workflows, and rental return logic

easier to rebuild

get the build prompt

Subscriptions

$499/mo/mo

Vibe code4/10
Moat6/10
MVP
2 weeks
Full replacement
9-12 months, due to PCI compliance, payment token migrations, and multi-MID routing logic
get the build prompt

price gap / year

$2,988/mo

running both / year

$8,988/mo

our call

Start with Firmhouse — highest vibe code, weakest moat.

Firmhouse

While basic recurring checkout can be hacked together with Stripe Billing in a few days, Firmhouse handles complex EU payment methods (iDEAL to SEPA Direct Debit transitions), dunning, product swaps, and rental asset states. Rebuilding the billing cron jobs is easy; handling failed payment retries, mandate regulations, and payment gateway token migrations without churn is hard.

you can rebuild

  • Hosted customer self-serve portal for pausing or skipping orders
  • Basic recurring billing schedule creation and calendar management
  • Product swap and frequency update controls
  • Email notifications for upcoming charges and renewal receipts
  • Discount code application for recurring orders

what you lose

  • Out-of-the-box iDEAL-to-SEPA Direct Debit payment conversion flows
  • Battle-tested automated dunning workflows designed for EU banking rules
  • Pre-built Shopify subscription checkout widgets and portal embedding
  • Rental lifecycle management tracking asset returns and maintenance statuses
  • Zero-maintenance payment gateway token synchronization across providers

real moats

  • Payment Gateway Token Lock-in (migrating Stripe/Mollie recurring tokens carries card churn risk)
  • EU Regulatory & Banking Edge Cases (SEPA mandate timing, pre-notifications, GDPR audit logs)
  • Operational Integrations (syncing recurring orders into 3PL fulfillment systems reliably)

open source escape hatches

Sticky.io

Basic recurring billing logic using Stripe is easy to build with AI, but Sticky.io handles multi-MID processing, cascade routing, card account updates, and PCI vaulting. Migrating vaulted payment tokens away from a custom setup when gateways decline transactions is a compliance nightmare.

you can rebuild

  • Basic subscriber portal for pause, skip, and swap
  • Subscription catalog and discount code management
  • Recurring order schedule generation
  • Basic email notifications for upcoming rebills
  • Standard churn reporting and dashboard metrics

what you lose

  • Multi-MID and gateway cascade routing engine
  • PCI Level 1 compliant token vaulting outside of standard gateways
  • Visa/Mastercard Account Updater (VAU/ABU) integration for expired cards
  • Sophisticated decline recycling and smart dunning sequences
  • Built-in chargeback protection software integrations

real moats

  • PCI-DSS compliant payment token vault across multiple gateways
  • Pre-built integrations with merchant processing gateways and fraud tools
  • Historical transaction routing data for decline optimization

open source escape hatches

Questions people ask

Which is easier to rebuild with AI, Firmhouse or Sticky.io?

Firmhouse. It scores 5/10 on vibe code with a moat of 4/10, so an AI-assisted MVP takes about 2 weeks and a full replacement about 6-12 months due to payment gateway tokenization, SEPA direct debit workflows, and rental return logic.

Which one costs less, Firmhouse or Sticky.io?

Firmhouse at $250/mo/mo for a typical mid-market store. The gap between the two is about $2,988/mo a year.

What do I lose if I replace Firmhouse?

Out-of-the-box iDEAL-to-SEPA Direct Debit payment conversion flows Battle-tested automated dunning workflows designed for EU banking rules Pre-built Shopify subscription checkout widgets and portal embedding

What do I lose if I replace Sticky.io?

Multi-MID and gateway cascade routing engine PCI Level 1 compliant token vaulting outside of standard gateways Visa/Mastercard Account Updater (VAU/ABU) integration for expired cards

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