battles / Subscriptions

Sticky.io vs Subbyx

Sticky.io ($499/mo/mo, vibe code 4/10) vs Subbyx ($250/mo/mo, vibe code 6/10). Subbyx is the easier one to rebuild yourself — here is what you lose either way.

Subscriptions

$499/mo/mo

Vibe code4/10
Moat6/10
MVP
2 weeks
Full replacement
9-12 months, due to PCI compliance, payment token migrations, and multi-MID routing logic
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NICHE

Subscriptions

$250/mo/mo

Vibe code6/10
Moat4/10
MVP
2-3 weeks
Full replacement
3-4 months

easier to rebuild

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price gap / year

$2,988/mo

running both / year

$8,988/mo

our call

Start with Subbyx — highest vibe code, weakest moat.

Sticky.io

Basic recurring billing logic using Stripe is easy to build with AI, but Sticky.io handles multi-MID processing, cascade routing, card account updates, and PCI vaulting. Migrating vaulted payment tokens away from a custom setup when gateways decline transactions is a compliance nightmare.

you can rebuild

  • Basic subscriber portal for pause, skip, and swap
  • Subscription catalog and discount code management
  • Recurring order schedule generation
  • Basic email notifications for upcoming rebills
  • Standard churn reporting and dashboard metrics

what you lose

  • Multi-MID and gateway cascade routing engine
  • PCI Level 1 compliant token vaulting outside of standard gateways
  • Visa/Mastercard Account Updater (VAU/ABU) integration for expired cards
  • Sophisticated decline recycling and smart dunning sequences
  • Built-in chargeback protection software integrations

real moats

  • PCI-DSS compliant payment token vault across multiple gateways
  • Pre-built integrations with merchant processing gateways and fraud tools
  • Historical transaction routing data for decline optimization

open source escape hatches

Subbyx

Building a basic Shopify subscription widget and customer portal using Shopify's native APIs is simple with modern AI tools. However, replicating robust payment retry logic, third-party app integrations (Klaviyo/Gorgias), and data migration tools makes a full custom replacement high-maintenance.

you can rebuild

  • Product page subscription purchase option widget
  • Customer self-service portal (pause, skip, swap, cancel)
  • Basic recurring billing scheduling via Shopify Selling Plan API
  • Simple email notifications for upcoming recurring charges
  • Merchant dashboard for subscription plan configuration

what you lose

  • Out-of-the-box integrations with Klaviyo, Attentive, and Gorgias
  • Automated dunning smart retries for failed credit card charges
  • Turnkey migration scripts to transfer customer payment tokens from other platforms
  • Pre-built cancellation flow surveys with conditional discount logic
  • PCI-compliant customer portal updates for payment methods

real moats

  • Pre-built integrations with major D2C marketing platforms (Klaviyo, Gorgias, Attentive).
  • Battle-tested dunning algorithms optimized over millions of historical rebill attempts.
  • Turnkey migration utilities for importing contracts from Recharge, Bold, or Skio.

open source escape hatches

Questions people ask

Which is easier to rebuild with AI, Sticky.io or Subbyx?

Subbyx. It scores 6/10 on vibe code with a moat of 4/10, so an AI-assisted MVP takes about 2-3 weeks and a full replacement about 3-4 months.

Which one costs less, Sticky.io or Subbyx?

Subbyx at $250/mo/mo for a typical mid-market store. The gap between the two is about $2,988/mo a year.

What do I lose if I replace Sticky.io?

Multi-MID and gateway cascade routing engine PCI Level 1 compliant token vaulting outside of standard gateways Visa/Mastercard Account Updater (VAU/ABU) integration for expired cards

What do I lose if I replace Subbyx?

Out-of-the-box integrations with Klaviyo, Attentive, and Gorgias Automated dunning smart retries for failed credit card charges Turnkey migration scripts to transfer customer payment tokens from other platforms

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