battles / Subscriptions
Firmhouse vs Loop Subscriptions
Firmhouse ($250/mo/mo, vibe code 5/10) vs Loop Subscriptions ($399/mo/mo, vibe code 7/10). Loop Subscriptions is the easier one to rebuild yourself — here is what you lose either way.
Subscriptions
$250/mo/mo
- MVP
- 2 weeks
- Full replacement
- 6-12 months due to payment gateway tokenization, SEPA direct debit workflows, and rental return logic
Subscriptions
$399/mo/mo
- MVP
- 2-3 weeks
- Full replacement
- 6-9 months
easier to rebuild
get the build prompt →price gap / year
$1,788/mo
running both / year
$7,788/mo
our call
Start with Loop Subscriptions — highest vibe code, weakest moat.
Firmhouse
While basic recurring checkout can be hacked together with Stripe Billing in a few days, Firmhouse handles complex EU payment methods (iDEAL to SEPA Direct Debit transitions), dunning, product swaps, and rental asset states. Rebuilding the billing cron jobs is easy; handling failed payment retries, mandate regulations, and payment gateway token migrations without churn is hard.
you can rebuild
- Hosted customer self-serve portal for pausing or skipping orders
- Basic recurring billing schedule creation and calendar management
- Product swap and frequency update controls
- Email notifications for upcoming charges and renewal receipts
- Discount code application for recurring orders
what you lose
- Out-of-the-box iDEAL-to-SEPA Direct Debit payment conversion flows
- Battle-tested automated dunning workflows designed for EU banking rules
- Pre-built Shopify subscription checkout widgets and portal embedding
- Rental lifecycle management tracking asset returns and maintenance statuses
- Zero-maintenance payment gateway token synchronization across providers
real moats
- Payment Gateway Token Lock-in (migrating Stripe/Mollie recurring tokens carries card churn risk)
- EU Regulatory & Banking Edge Cases (SEPA mandate timing, pre-notifications, GDPR audit logs)
- Operational Integrations (syncing recurring orders into 3PL fulfillment systems reliably)
open source escape hatches
- Lago AGPL-3.0
- Kill Bill Apache-2.0
- Active Merchant / Pay MIT
Loop Subscriptions
You can easily build a custom Shopify subscription app that eliminates Loop's 1% transaction fee using native Shopify APIs in a few weeks. However, replacing Loop's deep app store integration ecosystem, white-glove migration scripts, and battle-tested dunning algorithms requires significant ongoing development.
you can rebuild
- Basic recurring product subscriptions (Shopify Selling Plans integration)
- Self-serve customer portal for skips, pauses, and product swaps
- Basic cancellation save flows with pause/discount offers
- Automated payment recovery (dunning retries)
- Shopify Theme App Extensions for selling plan widgets on product pages
what you lose
- Managed migration support to transfer active vaulted payment tokens from older platforms.
- Out-of-the-box native integrations with marketing and support tools (Klaviyo, Gorgias, Attentive).
- Dedicated Customer Success Manager and shared Slack support channel.
- Gamified retention features like loyalty streak tracking and mystery rewards.
- Built-in A/B testing infrastructure for cancellation flows.
real moats
- Turnkey white-glove data migration pipelines from legacy systems like Recharge or Skio without subscription downtime or token loss.
- Deep ecosystem integrations (Klaviyo, Gorgias, Smile.io, Attentive) built over years with dedicated webhooks and state syncing.
- Battle-tested payment retry logic optimized against millions of historical transactions to maximize recovery rates.
Questions people ask
Which is easier to rebuild with AI, Firmhouse or Loop Subscriptions?
Loop Subscriptions. It scores 7/10 on vibe code with a moat of 4/10, so an AI-assisted MVP takes about 2-3 weeks and a full replacement about 6-9 months.
Which one costs less, Firmhouse or Loop Subscriptions?
Firmhouse at $250/mo/mo for a typical mid-market store. The gap between the two is about $1,788/mo a year.
What do I lose if I replace Firmhouse?
Out-of-the-box iDEAL-to-SEPA Direct Debit payment conversion flows Battle-tested automated dunning workflows designed for EU banking rules Pre-built Shopify subscription checkout widgets and portal embedding
What do I lose if I replace Loop Subscriptions?
Managed migration support to transfer active vaulted payment tokens from older platforms. Out-of-the-box native integrations with marketing and support tools (Klaviyo, Gorgias, Attentive). Dedicated Customer Success Manager and shared Slack support channel.
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