ecomrestack

Methodology

Where these numbers come from

The cost calculator is deterministic: same inputs, same output, every time. No model guesses a price. Each line below is a published figure or a documented labour benchmark, with the date we last checked it (most recent check: 2026-08-10).

How the maths works

Setup is the sum of every one-off item that applies to your scenario, plus developer hours multiplied by an hourly rate. The rate depends on who builds it (agency, freelancer, in-house) and on a country multiplier.

Run is the sum of monthly subscriptions, percentage-of-revenue fees applied to your GMV, and per-order fees applied to GMV ÷ average order value.

TCO at month n = setup + (run × n). We show months 12, 24 and 36. The crossover is the first month where a different platform becomes cheapest on cumulative spend.

Every item carries a low, median and high value. Headline figures use the median; the range under each card uses low and high, so you can see how wide the honest uncertainty is.

Every price we use

Shopify

ItemTypeApplies whenValueSource
Third-party apps (EcomReStack catalogue medians)per monthgmv: 50k_250k€180 – €7002026-08-10
Translation / markets appper monthmarkets: many€39 – €992026-08-10
Third-party apps (EcomReStack catalogue medians)per monthgmv: 10k_50k€90 – €3502026-08-10
Translation / markets appper monthmarkets: few€19 – €592026-08-10
ERP connector subscriptionper montherp: connector€29 – €992026-08-10
Third-party apps (EcomReStack catalogue medians)per monthgmv: gt250k€350 – €1,4002026-08-10
Third-party apps (EcomReStack catalogue medians)per monthgmv: lt10k€40 – €1802026-08-10
Shopify Basic planper monthgmv: lt10k€29 – €392026-08-10
Shopify Grow planper monthgmv: 10k_50k€79 – €1152026-08-10
Shopify Advanced planper monthgmv: 50k_250k€289 – €3992026-08-10
Shopify Plus planper monthgmv: gt250k€2,000 – €2,5002026-08-10
Ongoing maintenance and small changesper monthalways€50 – €3502026-08-10
Shopify Payments per-transaction feeper orderalways€02026-08-10
Shopify Payments EU card rate% of GMVgmv: 50k_250k1.5% – 1.7%2026-08-10
Shopify Payments EU card rate% of GMVgmv: gt250k1.4% – 1.6%2026-08-10
Shopify Payments EU card rate% of GMVgmv: 10k_50k1.7% – 1.9%2026-08-10
Shopify Payments EU card rate% of GMVgmv: lt10k1.8% – 2%2026-08-10
Premium theme licenceone-offdesign: template€0 – €1802026-08-10
Premium theme licenceone-offdesign: custom_template€180 – €4002026-08-10
Multi-language setupdeveloper hoursmarkets: few10h – 40h2026-08-10
Catalogue import and data mappingdeveloper hoursskus: 100_1k4h – 16h2026-08-10
Catalogue import and data mappingdeveloper hoursskus: 1k_10k10h – 40h2026-08-10
Catalogue import and data mappingdeveloper hoursskus: gt10k30h – 120h2026-08-10
Store build (template)developer hoursdesign: template25h – 60h2026-08-10
Store build (customised template)developer hoursdesign: custom_template60h – 160h2026-08-10
Store build (fully custom)developer hoursdesign: full_custom150h – 400h2026-08-10
ERP standard connector setupdeveloper hourserp: connector8h – 30h2026-08-10
Custom ERP integrationdeveloper hourserp: custom60h – 220h2026-08-10
Multi-country setupdeveloper hoursmarkets: many30h – 100h2026-08-10

WooCommerce

ItemTypeApplies whenValueSource
Multilingual plugin licenceper monthmarkets: few€15 – €392026-08-10
Plugin licences (search, backup, security, performance), annualisedper monthgmv: 50k_250k€80 – €3002026-08-10
Plugin licences (search, backup, security, performance), annualisedper monthgmv: gt250k€120 – €5002026-08-10
ERP connector subscriptionper montherp: connector€25 – €892026-08-10
Plugin licences (search, backup, security, performance), annualisedper monthgmv: 10k_50k€55 – €1902026-08-10
Multilingual plugin licenceper monthmarkets: many€29 – €792026-08-10
Plugin licences (search, backup, security, performance), annualisedper monthgmv: lt10k€40 – €1402026-08-10
Managed WordPress / WooCommerce hostingper monthgmv: lt10k€20 – €602026-08-10
Managed WordPress / WooCommerce hostingper monthgmv: 10k_50k€45 – €1602026-08-10
Managed WordPress / WooCommerce hostingper monthgmv: 50k_250k€150 – €6002026-08-10
Managed WordPress / WooCommerce hostingper monthgmv: gt250k€400 – €1,8002026-08-10
WooCommerce core licenceper monthalways€02026-08-10
Updates, plugin conflicts, security hardeningper monthalways€80 – €4502026-08-10
Stripe / card processing EU rate% of GMValways1.4% – 1.9%2026-08-10
Card processing per-transaction feeper orderalways€02026-08-10
Premium theme licenceone-offdesign: template, custom_template€0 – €1202026-08-10
Catalogue import and data mappingdeveloper hoursskus: 100_1k5h – 20h2026-08-10
Custom ERP integrationdeveloper hourserp: custom80h – 280h2026-08-10
ERP standard connector setupdeveloper hourserp: connector12h – 45h2026-08-10
Store build (fully custom)developer hoursdesign: full_custom200h – 520h2026-08-10
Store build (customised template)developer hoursdesign: custom_template80h – 220h2026-08-10
Store build (template)developer hoursdesign: template35h – 90h2026-08-10
Multi-language setupdeveloper hoursmarkets: few12h – 45h2026-08-10
Multi-country setupdeveloper hoursmarkets: many30h – 110h2026-08-10
Catalogue import and data mappingdeveloper hoursskus: 1k_10k15h – 55h2026-08-10
Catalogue import and data mappingdeveloper hoursskus: gt10k45h – 170h2026-08-10

Magento

ItemTypeApplies whenValueSource
ERP connector subscriptionper montherp: connector€49 – €1992026-08-10
Magento-optimised hosting (PHP, Redis, OpenSearch)per monthgmv: 10k_50k€150 – €4502026-08-10
Magento-optimised hosting (PHP, Redis, OpenSearch)per monthgmv: lt10k€80 – €2002026-08-10
Magento-optimised hosting (PHP, Redis, OpenSearch)per monthgmv: 50k_250k€400 – €1,2002026-08-10
Magento-optimised hosting (PHP, Redis, OpenSearch)per monthgmv: gt250k€900 – €3,5002026-08-10
Adobe Commerce licence (optional scenario)per monthgmv: 10k_50k · adobe_commerce: yes€1,900 – €2,6002026-08-10
Adobe Commerce licence (optional scenario)per monthgmv: 50k_250k · adobe_commerce: yes€2,600 – €4,5002026-08-10
Magento Open Source licenceper monthalways€02026-08-10
Adobe Commerce licence (optional scenario)per monthgmv: lt10k · adobe_commerce: yes€1,700 – €2,2002026-08-10
Adobe Commerce licence (optional scenario)per monthgmv: gt250k · adobe_commerce: yes€4,500 – €9,0002026-08-10
Security patches, version upgrades, monitoringper monthalways€250 – €1,0002026-08-10
Stripe / card processing EU rate% of GMValways1.4% – 1.9%2026-08-10
Card processing per-transaction feeper orderalways€02026-08-10
Store build (customised theme)developer hoursdesign: custom_template200h – 480h2026-08-10
Multi-store / multi-language setupdeveloper hoursmarkets: few40h – 140h2026-08-10
Catalogue import and data mappingdeveloper hoursskus: gt10k80h – 280h2026-08-10
Catalogue import and data mappingdeveloper hoursskus: 1k_10k30h – 100h2026-08-10
Catalogue import and data mappingdeveloper hoursskus: 100_1k10h – 40h2026-08-10
Custom ERP integrationdeveloper hourserp: custom150h – 500h2026-08-10
ERP standard connector setupdeveloper hourserp: connector40h – 120h2026-08-10
Store build (fully custom front end)developer hoursdesign: full_custom400h – 1000h2026-08-10
Store build on default themedeveloper hoursdesign: template120h – 260h2026-08-10
Multi-store / multi-country setupdeveloper hoursmarkets: many100h – 320h2026-08-10
Frontend theme licence (per domain, one-off)one-offalways€1,0002026-08-10

Hourly rates and multipliers

KindKeyLowMedianHighSource
builderAgency hourly rate65851202026-08-10
builderFreelance hourly rate3550702026-08-10
builderIn-house hourly cost3045652026-08-10
countryItaly rate multiplier1112026-08-10
countrySpain rate multiplier0.850.9212026-08-10
countryRest of EU rate multiplier1.051.21.42026-08-10
countryOutside EU rate multiplier0.550.751.32026-08-10

What this model does not know

  • — Negotiated enterprise rates. Large merchants pay less than list price; we always use list price.
  • — Your team's productivity. Hours are benchmarks, not a quote.
  • — Marketing, content, photography, and paid traffic. This is platform cost only.
  • — Migration from an existing store, which can easily rival a fresh build.
  • — Downtime, lost sales, and the cost of switching later.

Found a price that is wrong or out of date? Tell us and we will fix it.